Vivo Energy Uganda has launched the ‘Omunene W’ekkubo’ campaign, a three-month initiative designed to celebrate Uganda’s hardworking drivers and promote Shell FuelSave Diesel as the go-to fuel for motorists.
The campaign combines training, health initiatives, and exciting rewards to enhance the diesel customer experience at Shell service stations.
What’s in It for Drivers?
The campaign offers a range of value-driven activities, including:
- Training sessions for taxi operators on product quality and defensive driving.
- Health camps and blood donation drives in taxi park communities.
- Promotional activities to improve customer service and reward loyalty.
- Enhanced stage visibility and lighting in parks for better safety.
Shell FuelSave Diesel: Built for Tough Roads
Shell FuelSave Diesel is engineered to deliver superior efficiency and durability, making it the ideal choice for drivers navigating Uganda’s challenging terrains and tight schedules.
“With Omunene W’ekkubo, we reinforce our commitment to the driving community by offering training, health initiatives, and incentives that improve their daily experience,” said Joanita Menya Mukasa, Managing Director at Vivo Energy Uganda.
Regional Activations and Prizes
The campaign will roll out across Central, Eastern, Northern, and Western Uganda, giving drivers the chance to learn more about Shell FuelSave Diesel and win exciting prizes.
To participate, customers must fuel up with Shell FuelSave Diesel for UGX 50,000 or more at participating Shell service stations. Each transaction enters them into a draw to win:
- Two drones (grand prizes).
- Instant rewards like airtime, fuel vouchers, and branded merchandise.
Additionally, the Omunene Wa Week ─ the most outstanding participant each week ─ will receive a full tank worth UGX 500,000.
Investing in Drivers’ Well-being
Hellen Bwengye, Marketing Manager at Vivo Energy Uganda, emphasized the campaign’s broader impact.
“Through this initiative, we are not only delivering high-quality Shell FuelSave Diesel but also investing in the well-being and success of taxi operators,” she said.
