From May 21st to 24th, 2025, Uganda will take center stage as it hosts the 9th edition of the Pearl of Africa Tourism Expo (POATE).
Under the theme “Tourism and Sustainable Transformation,” this premier event promises to showcase Uganda’s breathtaking landscapes, vibrant culture, and commitment to sustainable tourism.
Held at the iconic Speke Resort Munyonyo, POATE 2025 isn’t just an expo—it’s an invitation to the world to experience Uganda like never before.
Why POATE 2025 Matters
Uganda’s tourism industry is on the rise, and POATE 2025 is a testament to its growing global appeal.
Organized by the Ministry of Tourism, Wildlife, and Antiquities in collaboration with the Uganda Tourism Board, Uganda Wildlife Authority, and Talent Africa, this event is a platform to connect industry leaders, investors, and travel enthusiasts.
But it’s more than just networking. POATE 2025 is about positioning Uganda as a leader in sustainable tourism, highlighting its unique offerings while addressing the importance of preserving its natural and cultural heritage.
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What to Expect at POATE 2025
This year’s expo is bigger and better, with a lineup of activities designed to inspire, educate, and connect:
- 70 International Buyers: A chance for Ugandan tourism stakeholders to forge global partnerships.
- 5,000+ Trade Visitors: A bustling hub of ideas, innovation, and collaboration.
- MICE Tourism Focus: Highlighting Uganda’s potential as a destination for Meetings, Incentives, Conferences, and Exhibitions.
- Panel Discussions and Networking: Thought-provoking conversations on sustainability, innovation, and the future of tourism.
- Cultural Showcases: A celebration of Uganda’s rich heritage through music, dance, and art.
One of the highlights of POATE 2025 is the launch of the “Tell Your Story – Explore Uganda” campaign.
This initiative encourages Ugandans to share their travel experiences, fostering a sense of pride and boosting domestic tourism.
A Spotlight on Sustainability
Sustainability isn’t just a buzzword at POATE 2025—it’s a core principle. From eco-friendly practices to community-based tourism initiatives, the expo will showcase how Uganda is leading the way in responsible tourism.
The Uganda Wildlife Authority will highlight its efforts to conserve the country’s iconic wildlife, including mountain gorillas, chimpanzees, and the Big Five.
Meanwhile, exhibitors will present innovative solutions to promote sustainable travel, from renewable energy projects to waste management systems.
Related: Uganda Battles Extreme Heat as Meteorologists Warn of Prolonged Heatwave
Building on Success
POATE 2025 follows the resounding success of the 2024 edition, which saw record attendance and significant business deals.
This year, the expo aims to build on that momentum, cementing Uganda’s reputation as a must-visit destination.
As the world emerges from the challenges of recent years, POATE 2025 offers a timely opportunity to reconnect, reimagine, and reignite the global tourism industry.
Why Uganda?
Uganda isn’t just a destination—it’s an experience. From the misty peaks of the Rwenzori Mountains to the serene waters of Lake Victoria, the country’s natural beauty is unmatched.
Add to that its warm hospitality, rich cultural heritage, and diverse wildlife, and it’s easy to see why Uganda is called the Pearl of Africa.
POATE 2025 is your chance to discover this magic for yourself. Whether you’re an investor, a travel enthusiast, or simply curious about Uganda, this expo promises to leave a lasting impression.
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As Uganda gears up to host POATE 2025, the message is clear: the future of tourism is sustainable, inclusive, and innovative.
This expo isn’t just about showcasing what Uganda has to offer—it’s about shaping the future of travel in a way that benefits people, the planet, and prosperity.
Mark your calendars for May 21st to 24th, 2025, and join us at Speke Resort Munyonyo for an unforgettable celebration of Uganda’s tourism potential.
