Uganda has just made waves on the global tourism stage, clinching the “Most Promising New Destination” award at the Outbound Travel Market (OTM) in Bombay.
This isn’t just another accolade—it’s a bold statement of Uganda’s rising status in the world of travel and adventure.
Held from January 30 to February 1, 2025, OTM is Asia’s largest travel trade show, attracting thousands of tourism professionals, industry leaders, and travel enthusiasts. Uganda didn’t just show up—it stole the spotlight.
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A Stand That Stole the Show
Uganda’s vibrant pavilion became the heartbeat of the expo, drawing in curious travelers and industry experts alike.
What made it stand out?
A dynamic showcase of Uganda’s rich offerings: primate tracking, bird watching, cultural heritage tours, exhilarating safaris, and adrenaline-pumping adventure tourism.
Representing “Destination Uganda” were nine powerhouse Destination Marketing Companies (DMCs), including:
- Busunga Tours & Travel Ltd
- Moments Beyond Borders
- Country Sights
- Nandi Adventures
- Ameera Africa Safaris
- Speke Uganda Holidays
- Crystal Safaris & Lodges
- Uganda Safari Company (Wild Places Africa).
Visitors flocked to Uganda’s pavilion, making it the most visited and highly rated exhibit at the event.
According to feedback from both inbound and outbound tourism professionals, Uganda’s display wasn’t just visually captivating; it was a masterclass in storytelling and cultural immersion.
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Why This Award Matters
Receiving the award from Mr. Sanjav Agarwal, Chairman and CEO of Fairfest Media Ltd., was H.E. Joyce Kakuramatsi Kikafunda, Uganda’s High Commissioner to India.
This recognition isn’t just symbolic. It’s a powerful endorsement, positioning Uganda as a must-visit destination in one of the world’s fastest-growing travel markets.
But the story doesn’t end there. The Ministry of Foreign Affairs confirmed that Uganda’s presence at OTM achieved its strategic goal: positioning the country as a top alternative destination in Africa.
This milestone aligns with Uganda’s ambitious plan to grow its economy tenfold to USD 500 billion within the next 15 years.
What’s Next for Uganda Tourism?
To capitalize on this momentum, the Uganda High Commission in New Delhi plans to organize a familiarization trip for top Indian tour operators within the next two months.
Expect influencers, travel magazines, Bollywood celebrities, and film producers to join the journey, amplifying Uganda’s allure far beyond the expo halls.
Adding to the excitement, Uganda Airlines’ direct flights between Entebbe and Mumbai, launched in October 2023, are already fueling increased travel for tourism, trade, and investment.
The Future Is Bright
Uganda isn’t just promising; it’s delivering. From its breathtaking landscapes and diverse wildlife to its rich cultural heritage, Uganda is ready to welcome the world.
So, if you haven’t explored Uganda yet, consider this your official invitation. Adventure awaits!
