The political landscape in Uganda is shifting. Indeed, a wave of journalists is entering the fray. Robert Sekidde, known to many as Tuff B, is among them.
He recently traded his NBS TV microphone for a political campaign. Now, he seeks the Makindye East MP seat. Why? He believes journalists understand the people.
“We are on the ground,” Tuff B stated on Sanyuka TV. “We see the problems. We want to help.”
His words echo the sentiments of other former Next Media colleagues. Bulasio Zambaali, Victoria Bagaaya, Charles Mwanguhya, and Jonah Byakutaaga also seek parliamentary roles. Clearly, this is not a coincidence.
Journalists witness daily struggles. They report on community issues. Consequently, they see leadership gaps.
“Leaders fail,” Tuff B asserted. “We step up.”
His confidence stems from years connecting with audiences. He understands local needs. This insight, he believes, will translate to effective representation.
However, the path is not easy. He seeks the National Unity Platform nomination. Then, he faces incumbent Allan Ssewanyana. Interestingly, Ssewanyana is also a former NBS sports journalist. This adds a unique twist. A media showdown looms.
Makindye East will witness a battle of media titans. Both candidates boast strong community ties. Yet, Tuff B’s entry injects fresh energy. His campaign promises a focus on real issues. He aims to amplify the voices of the voiceless. He wants to bring change.
The election will test the public’s trust in journalists-turned-politicians. Can their on-the-ground experience translate to effective policy? Will they prioritize community needs? The answers will shape the future of Makindye East.
Ultimately, Tuff B’s bid signals a broader trend. Journalists are no longer just reporting the news. They are making it. They are stepping into positions of power. And they are challenging the status quo.
