Smirnoff Fiesta Returns, Celebrating of Creativity and Community 

Media and influencers enjoying cocktails at the Smirnoff Fiesta sneak peek event

The highly anticipated Smirnoff Fiesta is back, promising an unforgettable celebration of creativity, music, and togetherness.

Set to take place on May 30th at Sheraton Gardens, this third edition will unveil Smirnoff’s bold new campaign, “We Do We”, celebrating the magic of individuality and collective joy.

A Sneak Peek of the Fiesta

The announcement came during a mini-fiesta experience for media and influencers, offering a taste of what’s to come.

Attendees enjoyed expertly crafted Smirnoff cocktails, trendy music mixes, and showstopping decor, setting the stage for the main event.

The ‘We Do We’ Campaign

Judie Nandekya, UBL Brand Manager for Smirnoff, highlighted the campaign’s purpose: “We are rallying our consumers to be the audacious spark that ignites the collective.

Smirnoff is championing a more vibrant, inclusive, and ingenious world that leads with boldness.”

The campaign targets “vibe shifters”—those who dare to stand out and inspire others through art, music, fashion, and more.

What to Expect at the Fiesta

The Smirnoff Fiesta promises a night of electrifying music, art, and community, featuring:

  • Top DJs: Curating the perfect vibe for the night.
  • Creative Expressions: Showcasing Uganda’s vibrant art and fashion scene.
  • Expert Cocktails: Sip on Smirnoff’s signature drinks.

Hosted by MC Casmir with Etania on the decks, the event will bring together influencers, media, and creatives for a night of bold self-expression.

You Can’t Miss It

The Smirnoff Fiesta isn’t just a party—it’s a movement. It’s a platform where individuality and authenticity merge into a collective celebration of joy and creativity.

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