KAMPALA, Uganda – In a historic move for Ugandan sports, the Uganda Rugby Union (URU) and Hariss International Limited have sealed a three-year, UGX 1 billion+ sponsorship deal, positioning Rock Boom Energy Drink as the Official Energy Drink Partner of Ugandan Rugby.
The partnership, announced on April 24th, 2025, marks one of the largest commercial investments in the sport’s history.
The deal will inject vital funding into:
- National Teams: The Rugby Cranes (men) and Lady Cranes (women)
- Major Competitions: Nile Special Rugby Premiership (men & women), Uganda Cup, and National 7s Series
- Grassroots Development: Youth programs and talent scouting initiatives
Hon. Andrew Ojok Oulanyah, URU Vice President for Commercials, hailed the partnership:
“Teaming up with a dynamic brand like Rock Boom is a massive leap for Ugandan rugby. This support will elevate player performance, enhance fan engagement, and drive our mission to grow rugby nationwide.”
Samuel Hooper, Head of Marketing at Hariss International, emphasized the synergy between rugby and the brand’s ethos:
“Rock Boom stands for energy, ambition, and winning—just like rugby. We’re thrilled to back Uganda’s rising rugby talent and inspire the next generation of champions.”
1. Better Facilities & Training: Enhanced resources for national teams.
2. Increased Visibility: More competitive leagues with improved fan experiences.
3. Youth Development: Greater investment in nurturing future stars.
Uganda’s #1 energy drink, Rock Boom is known for its sweet-tangy flavor and instant energy boost, marketed as “Energy for Winners.”
The URU governs rugby in Uganda, driving growth from grassroots to elite levels.
