Nile Breweries Limited (NBL) has officially relaunched Chairman’s Extra Strong Beer (ESB), a beloved brand that celebrates leadership, ambition, and success.
The iconic beer, now in a sleek 330ml bottle with a modern design, is set to redefine Uganda’s beer market with its premium taste and strong 7% alcohol by volume (ABV).
A Beer for Leaders
Crafted for those who dare to dream big, Chairman’s ESB combines the finest barley malt and maize to deliver a rich, full-bodied flavor. Its smooth yet bold taste is designed to resonate with individuals who embody success and leadership.
“Chairman’s ESB is more than just a beer—it’s a statement,” said Eric Malinga, Brand Manager for Chairman’s ESB. “This is for those who have risen to the top and made their mark.”
Why Bring Back Chairman’s ESB?
At the exclusive launch event at Onomo Hotel in Nakasero, Adu Rando, Managing Director of Nile Breweries, explained the decision to reintroduce the brand.
“Over the years, we’ve received countless requests from consumers to bring back Chairman’s ESB. Our market research also confirmed a high demand for a strong, aspirational beer. This brand represents power, dependability, and success. It’s brewed for those who rise above the rest,” Rando stated.
A Premium Experience
The new Chairman’s ESB isn’t just about taste—it’s about standing out. The beer’s sophisticated packaging and premium look reflect the aspirations of its target audience: ambitious individuals who value quality and distinction.
Guests at the launch event enjoyed an interactive tasting session, experiencing the beer’s unique smoothness and bold character firsthand.
Related: Uganda’s Most Loved Beers: The Beer Bucket List
Now Available in Kampala
Chairman’s ESB is already hitting shelves across the Kampala region, and Nile Breweries is confident it will become the go-to choice for those seeking a premium drinking experience.
“Make way for the Chairman,” Rando added, encapsulating the brand’s ethos of leadership and excellence.
