The 2025 Trace Awards, powered by Johnnie Walker, celebrated African music and creativity, showcasing the continent’s growing influence on the global stage.
The 2025 Trace Awards & Summit, held at the breathtaking Mora Resort in Zanzibar, Tanzania, was a dazzling celebration of African music, culture, and creative excellence.
As the platinum sponsor, Johnnie Walker played a central role in curating a premium experience that fused the bold spirit of whisky with the vibrant energy of Africa’s biggest music night.
A Night of Glitz, Glamour, and Groundbreaking Talent
The event brought together music legends, industry leaders, and cultural icons, with South Africa’s Tito & Huppe taking home Song of the Year for their global hit Tswhala Bam.
Nigerian superstar Rema dominated the awards, winning Album of the Year for Heis and Male Artist of the Year, while Ivory Coast’s Didi B claimed Best Hip-Hop Artist.
Other standout winners included:
- Makhadzi: Best Dancer
- DJ Moh Green: Best DJ
- Diamond Platnumz: Best Global African Artist
- Tyla: Best Female Artist
- Fally Ipupa: Best Live Performance
The night also honored trailblazers like Rwandan choreographer Sherrie Silver, who received the Changemaker Award, and Nigerian music legend D’Banj, who was celebrated with the Lifetime Achievement Award.
Johnnie Walker Championing African Creativity
Beyond the awards, the event highlighted Africa’s thriving creative economy, a space Johnnie Walker is proud to support.
Through its partnership with Trace, the brand showcased its commitment to cultural expression and artistic innovation.
The Johnnie Walker lounges became a hub for A-list celebrities and industry leaders, offering premium whisky tastings and immersive experiences that celebrated the bold spirit of African music.
Christine Kyokunda, Johnnie Walker Uganda Brand Manager, emphasized the synergy between music and whisky.
“Both celebrate boldness, creativity, and the pursuit of greatness. Our presence at the Trace Awards was about championing the artists who push boundaries and keep walking forward,” she said.
Kyokunda also applauded Uganda’s Joshua Baraka for his nomination in the Best East African category.
“While he didn’t win, his nomination is a testament to his talent and growing influence. We’re incredibly proud of him, and this is just the beginning,” she added.
Africa’s Growing Influence on the Global Stage
The 2025 Trace Awards not only celebrated African talent but also reinforced the continent’s impact on the global music scene.
With artists breaking barriers and brands like Johnnie Walker supporting their journey, the future of African creativity shines brighter than ever.
